What is Corporate Social Responsibility (CSR)?
Corporate social responsibility (CSR) is a business model that helps a company be socially accountable to itself, its stakeholders and the public. With their corporate social responsibility policies, companies can be aware of their impact on all aspects of society, including economic, social, legal and environmental. Companies that follow CSR policies can take action to improve society and the environment, and they are in a continuous development.
Corporate social responsibility is a very broad concept that can take place in many different ways, depending on the company and the industry. Thanks to CSR programs, businesses can benefit society in many ways while strengthening their brands.
CSR is as valuable to a company as it is to society. Because CSR activities can help establish a stronger bond between employees and companies. Increasing the morale and motivation of the employees; It can enable both employees and employers to communicate better with the world around them.
In order for a company to be socially responsible, it must first be responsible to itself and its stakeholders. Companies that have adopted CSR programs have often been found to have grown large enough to offer their shares to the public. In this context, we can say that CSR is one of the most important strategies of large companies. Also, the more known, recognized and successful a company is, the more examples it sets to other companies. In this way, businesses from different sectors can also take more responsibility in setting ethical behavior standards.
ISO 26000 Social Responsibility Management System
In 2010, the International Organization for Standardization (ISO) published a set of standards to help companies implement corporate social responsibility. Unlike many other ISO standards, ISO 26000 is voluntary. In this context, it provides guidance rather than mandatory criteria for businesses. Because the concept of CSR and its operation are qualitative, not quantitative. Therefore, no certification program is carried out for ISO 26000.
ISO 26000 clarifies what social responsibility is and helps organizations translate CSR principles into practical actions. The standard covers all types of organizations, regardless of their activities, size or location. We can also say that this standard represents an international consensus, as many key stakeholders from around the world have contributed to the development of ISO 26000.
Corporate Social Responsibility Activities
A company, within the scope of social responsibility, country and sector; It can carry out different activities depending on the product or service it produces and its corporate identity. But in general terms, we can say that the following studies are common to all businesses:
• Establish company policies that regulate working with partners who follow ethical business practices
• Making new investments with profits in health, safety or environmental programs
• Supporting charities in the communities in which we operate
• Promote equal opportunities for men and women at the executive level
In addition, the key topics of CSR activities are:
• Environmental management
• Responsible sourcing
• Stakeholder engagement
• Working standards and working conditions
• Employee and community relations
• Social equality
• Gender equality
• Human rights
• Fair management
• Anti-corruption measures
Recognizing how important the socially responsible efforts of their customers, employees and stakeholders are, many companies are able to focus on different CSR categories. The most important of them can be listed as follows:
• Environmental studies: The primary focus of CSR is the environment. Businesses, regardless of size, have a large carbon footprint. Every step a company can take to reduce its footprint is considered beneficial for both the company and society.
• Philanthropy: Businesses can fulfill their social responsibilities by donating money, products or services to social causes and non-profit organizations. Large corporations, in particular, tend to have ample resources that can benefit charities and local community programs. However, small businesses can also make a big difference by making an effort.
• Ethical workforce practices: Companies treat employees fairly and ethically.
It can provide corporate social benefits.
• Volunteering: Information on time or workforce team, a training and social review issues based on participation in local events or community education. Companies can express their support or evaluation of good work and social problems without expecting anything.
Benefits of Corporate Social Responsibilities
Correctly planned and effectively implemented institutional social policy institutions;
• secure capital and markets,
• safe to buy,
• employee employment,
• account of sales and profit,
• improved productivity and quality,
• efficient human resources,
• improved brand image and prestige,
• high-end portfolio and customer loyalty
• faster and more accurate decision making
• risk management processes
Various venues such as
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